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Make It To Market Blog

The C-Word: What does Commercialization Mean?

Fiona Robinson

Glue was officially launched as Glue Multimedia in 2005, with the unique name ‘glue’ sitting metaphorically in the back of my mind for several years prior. I always envisioned my role as ‘the glue’ – the person who brings people and projects together. Twelve years later, this name continues to resonate authentically with both myself and others. Although I originally thought ‘multimedia’ would be my domain, three years later I felt the limitations of being a one-off multimedia company and upgraded the name to Glue Solutions. The word ‘solutions’ was broad, and yet descriptive of my problem-solving orientation to client...

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I Have No Idea What I'm Doing

Fiona Robinson make it to market commercialization

I Have No Idea What I'm Doing

In my first year of college, one of the prerequisites was to take an English course -something about literature and short stories. I had no place being there. I was right out of high school. I was a science nerd. Everyone was smarter, wiser, older, more experienced than myself. They could sit in front of the room and dissect the morals, themes and symbolism of the fictional narratives. I could probably do that too, I was surprisingly deep in my interpretation of poetic and literary concepts, but I didn't yet have the confidence to be in front of a room of ‘peers' in...

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