Small Business Marketing Testimonials
Small Business Marketing Case Studies
BSD Photography
Glue started working with BSD Photography to build their new website over the summer. Once the website was complete, Jeremy Nielsen elected to take the Duct Tape Marketing program to learn new marketing skills that could be integrated to support the new website to attract marketing agencies and local galleries. Since then, we’ve formed a mutually benefiting business relationship where BSD Photography also provides photography services to Glue clients.
“At the end of the program, you’ll have a strategy … that works.” – J. Nielsen, Owner, BSD Photography
Tell your story with beautiful photographs by BSD Photography.
Core Spaces
Core Spaces helps entrepreneurs get organized. They develop practical workflow solutions to fit you as an individual. These systems are so efficient that they are guaranteed to be successful for even the most disorganized entrepreneurs. If it worked for us, it’ll work for you.
I am focused, know my market and excited about the changes that are already happening in my business. The Glue Bootcamp has been hard work, but so rewarding both strategically and financially.” – J. Jones, CEO, Core Spaces Inc
Clear out the mental clutter that’s preventing good work from being done. Complete the “Are we a Fit? form on the Core Spaces website.
Cyntherella/Clearway Planning
Cyndi Janewski, founder of Clearway Planning and Cyntherella Weddings, is an expert at events, but wanted more direction in her business and marketing strategy. Cyndi took the Duct Tape Marketing bootcamp to get trained in the 7 Steps of Duct Tape Marketing and apply them to Cyntherella and Clearway Planning. We were able distinguish Cyndi in the marketplace with her unique Pro-Active Planning Process and re-allocate her marketing budget to only the highest ROI activities, saving hundreds of dollars in advertising. With over 2,000 events under her belt, Cyndi really is the expert.
“Glue narrowed in my focus and helped me figure out who my target should be and where I want to go with my company and get to that end result.” – C. Janewski, President, Cyntherella/Clearway Planning
Contact Cyndi to learn more about Cyntherella or Clearway Planning services.
Dressed Beyond Conception
The Duct Tape Marketing methodology was used to embrace and channel Paula Galenzoski’s passion for providing expecting moms with rental maternity clothing. We developed a new marketing kit with key messaging (Rent it. Wear it. Exchange it) and determined a marketing budget and key places to advertise. The Duct Tape program allowed us to refine the branding and website we created earlier in the year.
“The Duct Tape Marketing process was exactly what I was looking for to solidify my brand and messaging, and Fiona made it her mission to know what my business was about and what I wanted to project in my marketing and advertising efforts.” – P. Galenzoski, President, Dressed Beyond Conception
Don’t go another day in that same pair of maternity pants – visit Dressed Beyond Conception.
The Dunvegan Group
Glue applied Duct Tape Marketing to The Dunvegan Group in 2008 to streamline their marketing message before launching their new website. All messages were centred around the brand of “Helping you keep satisfied customers.” Marketing never stops, as The Dunvegan Group can attest after over 20 years of business. In 2009, we pushed the Duct Tape Marketing strategies further to include social media platforms, a blog, and integration of their new audio program that features CEO, Anne Miner, as an expert on customer satisfaction measurement strategies.
“Fiona Friesen is truly a marketing master. She is persistent and patient as she works to extract the entrepreneur’s vision and turn it into marketing magic. We are delighted with the results of our work with Fiona and have no hesitation in recommending her!” – A. Miner, CEO, The Dunvegan Group
If keeping customers is central to your business, check out www.dunvegan.ca where you can order their book, Measuring Up!, directly.
Ellergodt Design
Glue had the pleasure of working with Ellergodt Design, a custom home design firm, for a few years before they started the Duct Tape Marketing program. In our most recent work together, we tightened their core marketing message, “Helping you find your way home,” and refined their marketing materials, including their brand, website and take-away brochure. This is a good example of how an established business benefits from re-visiting the marketing strategy and ensuring marketing is still in-line with business objectives.
“The Duct Tape Marketing program, though daunting at times, was just what we needed to clarify our vision as a company. The whole process allowed us to define ourselves more accurately, to understand our passion more clearly, and to move forward with more intention. Fiona and her team kept us on task, kept us accountable and worked patiently with us as we revisited, reevaluated, and redesigned who we are and how we operate. We absolutely couldn’t have done it without Glue.” – C. Ellergodt, Residential Tactical Liaison
View Ellergodt Design’s portfolio of custom home designs.
GoNaeco / Naeco Communications
When Alain Dubreuil mentioned that his company would be the first to launch residential wireless service in Canada, we knew we had a unique marketing opportunity on our hands. Our experience in launching start-ups allowed us to schedule a four-month tactical plan of action to ensure a successful November launch. We produced a lot of design material from brand development to door-hangers, but what was most rewarding was the opportunity to participate in the vision of how the wireless service will grow and unfold. Their new website captures the energy well.
Karoleena Custom Homes
After several years in business as a custom home builder, Kurt Goodjohn took the Duct Tape Marketing Bootcamp to gain focus on marketing their unique systems-built homes. This resulted in branding their building process “Karovation” – highlighting the “smarter, better and proven” way to build a new custom home. We also looked at their lead generation strategies and suggested tactics such as PR that could have higher ROI than advertising in the real estate market.
“You get a lot of value for what you pay. Looking at other firms, they charge 1000’s and 1000’s to get something that’s probably not as beneficial as Duct Tape Marketing.” – K. Goodjohn, Partner, Karoleena Custom Homes
Kieltek Solutions
IT Consultant, Marc Diermann signed up for Duct Tape Marketing to add a marketing focus to the great service he was already providing. Through a year-long program, we added some polish to the existing Kieltek brand and helped Marc identify the true pain of IT frustration Kieltek addresses. To meet your un-average, comforting, IT solutions provider, contact Kieltek Solutions.
Number Junkies
Who couldn’t love a name like Number Junkies? Working with Donna Folden, chief Number Junkie (aka professional bookkeeper), was a pleasure as we watched the company grow from a start-up to full clientele (Number Junkies increased their client load by 115% in 2009!). We used Duct Tape Marketing right from the start, allowing the ideas to drive the brand, the website, the Marketing Kit and the take-away brochure.
“Glue taught me that marketing is much more than business cards and fancy letterhead; it is a very critical piece of the entire business. In fact, the rest of the business follows the path set by a good, strong marketing strategy!” – D. Folden, Number Junkies Inc.
Always have a backup! Take the Pain Meter test.
Park 2 Go Airport Parking
When we first started working with Park 2 Go Airport Parking, they were a young company in the early stages of finding their unique difference in the industry. Using the Duct Tape Marketing Program, we developed the core message: “9 Minute – Hassle Free – Guarantee”, Park 2 Go’s commitment to getting travelers to the airport fast. Since then, Glue has supported Park 2 Go’s ongoing advertising campaigns as the company evolved into Calgary’s premier airport parking provider.
“Starting out with the Duct Tape Marketing program helped Park 2 Go to be efficient and strategic in our marketing direction. We were doing substantial advertising to promote our airport parking service and wanted to be confident in the consistency of our brand and key marketing messages to customers.” – G. Garcia, General Manager, Park 2 Go Airport Parking
Enjoy Calgary’s smoothest and easiest airport parking solution.
Sagebrook Equities
When Sagebrook Equities first launched, they worked with Glue to come up with a total branding, web and promotional package. We used Duct Tape Marketing to tighten the core messaging and direct the creation of their marketing materials. We all enjoyed the compliments when Sagebrook’s unique direct mail piece caught the attention of brokers who were ready to discuss lending. Sagebrook has since launched a secondary arm called Sagebrook Developments.
“We feel lucky to have found such a great team at Glue to work with. From helping us kick start our company with a successful marketing campaign in the midst of a recession, to over exceeding our expectations with on-going marketing support, we look forward to continuing a great partnership with such a creative team.” – K. Yung, Sagebrook Equities Inc
GlueEd is Calgary's hands-on marketing training centre, perfect for small business owners ready for a practical and proven system. Our programs are based on the innovative Duct Tape Marketing system. GlueEd gives business owners real tools to grow confidently in the direction of their dreams. 
